Strategic Planning

Case Study and Theory of Change Outcome Map for Mothers Against Drunk Driving (MADD)
From A Guide to Measuring Advocacy and Policy (pgs. 21 – 22)., this case example from MADD illustrates their planned activities; short, intermediate, and long term outcomes; and goals. Prepared for the Annie E. Casey Foundation by Organizational Research Services.

Case Study on Evaluating Advocacy and Policy from the New Mexico Voices for Children
Kay Monaco discusses an approach to advocate for children, believing that earlier and greater investment in children would result in less crime and incarceration. In the article she discusses how she evaluates advocacy work to show that it is making a difference. See her Blowfish Theory of Change model illustrating their theory and evaluation measures.

Member's Guide to Lobbying and Advocacy
The Nonprofit Board Member's Guide to Lobbying and Advocacy shows board members how to use their power and privilege to move their organization's work forward. The book includes:

• Concepts, principles, and strategies specific to board members of 501 (c)(3) charities
• An eight-step process that enables boards to plan for advocacy—to be proactive instead of reactive
• First-person success stories and from-the-field advice from board members across the U.S.
• Three ways to influence the executive branch of government
• Four facts about lobbying with foundation grant funds
• Twenty frequently asked questions about lobbying
• Information about the laws that govern lobbying by nonprofits
• Detailed worksheets that lead readers through critical processes
• An appendix of lobbying tips and tactics
• Encouragement to make advocacy and lobbying core to a board's active leadership

The Nonprofit Lobbying Guide
The Nonprofit Lobbying Guide demonstrates the many ways charitable organizations can use lobbying to advance their causes in federal, state, and local legislatures. This definitive guide to advocacy is essential for organizations already engaged in policy work and an invaluable resource for those that want to get started.

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